When curating products for AUXILOO , we use a Simplified 4 Principles of Good Design, derived from Dieter Ram’s original 10, to evaluate which products are worthy of us introducing to you.

Good Design:

  1. is functional
  2. is made to a high quality (well-made)
  3. has minimalist aesthetic design that withstands time
  4. is environmentally and socially conscious

Although it may sound counter-intuitive, AUXILOO  wants you to consume less. We want to help you choose products that will serve you for a long time, instead of constantly buying similar products to replace each other.



In the fall of 2012, Jerry Chang left his software consulting job to pursue his long-time passion in design. AUXILOO was born with the help of friends who share the same vision. Now we are still a small team of people who are very grateful to be doing what we love. Our backgrounds come from engineering, product design, and art. We love culture and try to feature designers & makers from different regions of the world on AUXILOO .


A Shop That Sells Stuff Worth Buying – Life Edited

AUXILOO  Collapsible Laptop Desk – Apartment Therapy

The Shopping Site for the Minimalist Crowd – Cool Mom Picks

Summer Product Guide: Windproof Umbrella – Netted By The Webbys


Practical Yet Clever Gifts: Whiteboard Notebook – BuzzFeed